Telenor presents Digital Winners prize

This November Telenor will pre­sent the makers of Nordic region’s most inno­va­tive digi­tal busi­ness pro­duct or ser­vice with the 2011 Digital Winners Prize. Nominations open this week.
The award is 200.000 NOK for the winner(s) and busi­ness devel­op­ment with Telenor Comoyo with the goal of dis­tri­bu­tion through Telenor con­su­mer ope­ra­tions. The prize will be pre­sented by Telenor EVP and Head of Digital Services & Nordic Kristin Skogen Lund. The award cere­mony will be held during the Digital Winners Conference 2011, on the November 22nd.

Wishes to sti­mu­late
«Innovation is a basic value for a com­pany like Telenor, and devel­op­ment of digi­tal con­tent and ser­vices is impor­tant for us. We are inspi­red and moti­vated by all the exci­ting things which are hap­pe­ning in the Nordic digi­tal media mar­kets, and Telenor wis­hes to sti­mu­late furt­her devel­op­ment of Nordic con­tent. That is why this prize is impor­tant to us,» says Skogen Lund.

She also hopes the prize can inspire furt­her inno­va­tion wit­hin the field of digi­tal media, and con­tri­bute to focus on the users of digi­tal services.

Dialogue is key
«Innovation in 2011 is dri­ven by our rela­tion­ship with our users,» says Skogen Lund. Even very early on in the nomi­na­tion process she is con­vin­ced the win­ner will be a small busi­ness which takes users seriously. «You can­not be a digi­tal win­ner today wit­hout being in con­stant dia­lo­gue with those who actually use the ser­vices,» she says

The jury con­si­sts of senior repre­sen­ta­ti­ves from across the Telenor Group and also has two exter­nal repre­sen­ta­ti­ves. The jury mem­bers› com­pet­ence is lin­ked to mar­kets, know­ledge of digi­tal con­su­mers and not least rese­arch and devel­op­ment, and is hea­ded up by Rolv Erik Spilling, SVP and Deputy Head Telenor Digital Services & Nordic — see www.telenor.com/digitalwinners2011.

«The way the jury is put toget­her says a lot about the enor­mous resources we in Telenor have access to — be it in-house or among our part­ners,» says Skogen Lund.

Based on our values
Telenor’s values are basis for the prize.
The deci­sion for who will take home the award will be based on Telenor’s own vision and values. The win­ner (s) should be able to inspire con­su­mers to take part in our shared digi­tal rea­lity. The 2011 win­ner should also be able to demon­st­rate a user fri­endly service.

Other cri­te­ria:

• The product/service must potenti­ally be able to cover seve­ral com­mu­ni­ca­tion platforms
• The product/service must be well accep­ted by con­su­mers before or during launch
• The product/service must inspire furt­her inno­va­tion across the digi­tal con­su­mer market
• The product/service must sti­mu­late con­tent pro­vi­ders to use digi­tal chann­els in new, inno­va­tive ways
• The product/service must con­tri­bute to balance the eco­sys­tem of con­tent, com­mu­ni­ca­tion and customer
• The product/service must be user friendly

Digital Winners semi­nar
The «Digital Winners 2011″ semi­nar on 22 — 23 November featu­res Kristin Skogen Lund, James McQuivey, Vice President in Forrester, Andreas Liffgarden, Business Development Director at Spotify and more.

«We look for­ward to wel­coming all the inter­e­s­ting speak­ers to Telenor Expo. I am par­ti­cu­larly look­ing for­ward to the results of our many work­shops which will look at many sides of our new, digi­tal rea­lity,» says Skogen Lund.

Nominate your can­di­date for Digital win­ner of 2011 here:
Read more about the award here: www.telenor.com/digitalwinners2011
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