Dag 2 — 23.11.2011
| Tid | Auditorium Voice | Auditorium Talk | Summit |
|---|---|---|---|
| 09.00 | Welcome — Opening adress Bjarne Hareide, Managing Director, New Media Network | ||
| 09.15 | Learnings from the music industry #1 Andreas Liffgarden, VP Business Development, Spotify Moderator: Ole Jørgen Torvmark, CEO, Digitalradio Norge | Next generation media products Andrew Perkis, Prof. NTNU Moderator: Morten Holst, Online Product Strategy Manager, Vizrt | Tema: Hvordan du bør tenke når du skal lage en app eller mobilside akkurat nå. Ida Aalen, Interaksjonsdesigner, NetLife Research Fra kl. 0915 — 1045 Moderator: Trine Væråmoen, CEO, IGM |
| 09:45 | Learnings from the music industry #2 Gunnar Sellæg, CEO, Aspiro Moderator: Ole Jørgen Torvmark, CEO, Digitalradio Norge | Apps eller Mobilt Internett Hvilke fallgruver og trender må du følge med på. Jon Arne Sæterås, Productmanager, Mobiletech Moderator: Morten Holst, Online Product Strategy Manager, Vizrt |
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| 10:15 | Innovation New York style Matt Boggie, Media and Technology Strategist R&D, The New York Times | «The Apple Tribe – as seen through the lens of telecom data» Geoffrey S. Canright, Program Director & Senior Researcher, Telenor Group Moderator: Morten Holst, Online Product Strategy Manager, Vizrt | |
| 10.45 | Networking break | Networking break | |
| 11.00 | Windows user experience revitalized Knut Aaserud, GM EMEA, Microsoft Moderator: Tron Kleivane, Chairman of the Board, IGM | Coupon case 1: Dagens Bedste Peter Lundsgard, Founder, Dagens Bedste Moderator: Trond Hovland |
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| 11.30 | Future cross platform technology Johan Lopes, Business Development Manager, Adobe Moderator: Bjarne Hareide, Managing Director, New Media Network | Social Media Case 2: Bootstrap Marketing Rohin Kumar, Senior Advisor, Bootstrap Marketing Moderator: Trond Hovland | |
| 12.00 | Lunch | Lunch | Lunch |
| 13.00 | Where is the money — How to profit from digital advertising Arnt Eriksen, Kreativ Leder, Creuna Magne Uppmann, Managing Director, iProspect Martin Ahrend, CEO, Bink Jo Christian Oterhals, Digital Director, VG Stephan Granhaug, VP Business Development, A-pressen Moderator: Tron Kleivane, Chairman of the Board, IGM | Will HTML 5 solve the next wave of multiplatform publishing ? Johan Høgåsen-Hallesby, Strategy Advisor & Solution Area Lead Mobile, Making Waves Pål Nedregotten, Head of Product Development, A-pressen Pål Bråtelund, Mobile Producer, Media Norge Digital Moderator: Morten Holst, Online Product Strategy Manager, Vizrt | |
| 13.30 | New School of Marketing Jon Stanesby, Associate Director of Strategic Services EMEA, Responsys Moderator: Tron Kleivane, Chairman of the Board, IGM | Digital Life — The norwegian perspective Thomas Karterud, Senior Research Executive, TNS Gallup Moderator: Alf Lande, CEO, LAC 2.0 | |
| 14.00 | Performance Advertising Lars Bratsberg, Industry Head, Google Johan Thorbjörnsson, Business Development Director, Criteo Stig Eide Sivertsen, Chairman of the Board, Open AdExchange Moderator: Bjarne Hareide, Managing Director, New Media Network | Mobilen som markedsføringskanal Marit Ursin, CEO, More Mobile Relations Moderator: Alf Lande, CEO, LAC 2.0 | |
| 14.30 | Networking break | Networking break | Networking break |
| 14:45 | Facebook: The future of social marketing Martin Ingemansson, Regional Director Nordic, Facebook Moderator: Alf Lande, CEO, LAC 2.0 |
| Tid | Europa | Visionariet |
|---|---|---|
| 11.00 | Cisco breakout: Future TV Frank Tuhus, Senior Systems Engineer, Cisco |
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| 11.30 | ||
| 12.00 | Lunch | |
| 13.00 | Hvordan lykkes i sosiale medier Cecilie Staude, høgskolelektor, BI Jon Martin Førland, kommunikasjonssjef og kommunikasjonsrådgiver Anders Finslo, Plan-Norge Reisen til verdens minste land – Hvordan løser FINN sine mange kommunikasjonsoppgaver med én digital kommunikasjonsplattform Anne-Signe Fagereng, online marketing manager, Finn.no Moderator: Trine Skaug Væråmoen, IGM | Cisco breakout: Future TV Frank Tuhus, Senior Systems Engineer, Cisco |
| 14.00 | Dive into HTML5 Johan Lopes, Business Development Manager, Adobe Moderator: Morten Holst, Online Product Strategy Manager, Vizrt |
